Experiential Activation Lead

Experiential Activation Lead

The Creative Producer: Experiential Activations Lead assists in multiplying peak brand activations for various event media platforms and channels that help drive brand visibility and loyalty at their live events. You will act as a creative director to drive the development of visual breakthrough creative concepts, animations, exhibits, static graphics, and interactive experiences. You will collaborate with various event creatives and stakeholders to understand the project's goals and ensure final quality deliveries.

Roles & Responsibilities:

* Establish workflows with agencies.

* Create briefs, walking decks, and other presentations to effectively communicate the activation concepts to an internal audience and agency partners.

* Help direct agency work in delivering on activations.

* Connect with stakeholders and other team members to clearly communicate activation concepts and progress on delivery.

* Attend review meetings as requested to present and discuss new material.

* Help document and measure the effectiveness of the experiences.

* Create concepts, mood boards, and storyboard activations.

* Provide visual and design direction.

* May need to provide artistic direction and technical direction as needed to other design and production resources.

* May need to work directly on some designs and deliverables.

* May advise other teams with feedback and/or design.

* May be responsible for an experience from concept to implementation.

* Frequent contact with all levels across the company including business groups, senior executives, field marketing groups, and external suppliers.

Qualifications

Requirements

* 5+ years managing creative projects and a track record of delivering successful experiential activations.

* Bachelor's degree in design related discipline or equivalent experience.

* A portfolio of professional work, including pitch deck(s) showcasing how you get buy-in for your ideas.

* Ability to travel for event set-up and show dates. Travel is estimated to be 10% and could include weekends and international destinations.

* Proficient in 365 Office.

* Proficient in Adobe Creative Suite, particularly Photoshop and Illustrator.

* Self-motivated and directed person, requiring minimal supervision for successful completion of duties.

* Excellent verbal and written interpersonal skills and the ability to communicate clearly and effectively with creative team members, media leads and senior leadership.

* Ability to navigate ambiguous situations, identify and solve for blockers, and know when to escalate to keep projects and process development moving forward.

* Experience ideating using AI tools, with ability to show examples.