Assistant Director-Marketing

Under the direction of the Director of Marketing & Communications, the Assistant Director of Marketing serves as the operational lead for the department, overseeing the end-to-end workflows for all print, digital, and multimedia deliverables while driving data-informed marketing strategies that advance college visibility, student enrollment, and community engagement. In this role, the Assistant Director directly supervises creative staff, manages project timelines and workflows for the entire team, and ensures cross-functional tasks stay on schedule. A critical priority for this role includes serving as the lead for the implementation, customization, and ongoing maintenance of the department's project management platform. The work requires a high degree of analytical thought, strategic marketing acumen, exceptional organizational skills, creativity, and the ability to manage competing priorities in a fast-paced, outcomes-driven environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES
This position description should not be interpreted as all inclusive. It is intended to identify the major responsibilities and requirements of the job. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated on this description.

1. Serve as the project manager for all marketing campaigns and creative requests across the department. Actively shepherd deliverables from initial intake through completion, maintaining workflows that meet tight deadlines and strategic priorities.
2. Provide direct supervision, administrative management, and formal performance evaluations for creative staff members. Coordinate daily workloads, evaluate capacity, and assign project tasks equitably to maximize resource efficiency.
3. Lead the implementation, customization, and ongoing maintenance of the department's project management software. Serve as the platform administrator and utilize data and tracking metrics to monitor team efficiency, identify bottlenecks, and provide regular capacity reports to the Director.
4. Utilize analytics, market research, and digital metrics - including UTM tracking, website analytics, and email performance data - to inform and recommend effective advertising strategies that optimize campaign performance and maximize ROI.
5. Review all incoming marketing requests from campus partners to ensure clarity, completeness, and strategic alignment. Translate accepted requests into clear project plans, assign work to the appropriate team members, and shepherd each project through to final delivery.
6. Oversee, schedule, and mentor graphic design and marketing student workers or interns, delegating appropriate production tasks and providing operational coaching and constructive feedback.
7. Serve as departmental Marketing advisor, providing direction and guidance to internal stakeholders on marketing processes, best practices, and brand recommendations. Serve as a primary guardian of the college's visual identity by conducting final reviews on all creative assets.
8. Manage external and in-house print vendor relationships, including coordinating technical specifications, gathering cost estimates, tracking production expenditures, and ensuring deliverables remain within campaign budgets established by the Director.
9. Contribute both visually and strategically to website initiatives, including content creation, page maintenance, technical audits, and ensuring design alignment with brand and accessibility standards.
10. Provide administrative support to the Director and serve as the designated backup for departmental operations, leadership meetings, and project approvals in the Director's absence.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Ability to manage complex projects, handle competing priorities, and oversee the full print production lifecycle, including vendor relationships, cost estimates, proof trafficking, and final delivery.
• Proficient knowledge of digital marketing platforms, especially CRM, CMS, and email marketing systems, with a solid understanding of best practices for digital marketing and communications.
• Ability to utilize analytics, market research, and digital metrics to inform and optimize marketing strategy and campaign performance.
• Solid understanding of layout, color theory, typography, and print and digital accessibility standards.
• Excellent writing, editing, and grammar skills with strong familiarity and adherence to AP style, alongside the verbal and interpersonal skills to collaborate effectively with all levels of internal and external stakeholders.
• Ability to work accurately under pressure, manage time efficiently, and adapt to changing deadlines while staying aligned with strategic goals.
• Ability to train, coach, supervise, and provide actionable project feedback to direct reports and student workers.

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Three to five years of project management and/or marketing campaign development experience required.
• One to three years of supervisory or team lead experience required, including management of direct reports.
• Experience working in higher education is preferred.

The Assistant Director of marketing supports the PR, Marketing, & Communications department and is available to start on/or before August 17, 2026.

Salary
Salary will be determined based on relevant experience, and review of internal equity.

Application Materials
All candidates (both internal and external) must attach a current resume and cover letter to their online job application.

Hours
Monday-Friday, 8:00 am-5:00 pm

Interviews

Selected candidates will be invited for on-campus interview, Tuesday, July 21, 2026.

• Competitive compensation
• Comprehensive Benefits Package including health, dental, vision, life, long-term disability, supplemental life, flex spending accounts, and much more
• Generous time off and holiday schedule
• Eligibility in the Wisconsin Retirement System (ETF)
• Opportunities for professional growth and development (including tuition reimbursement, tuition waiver)
• Well-being activities to support personal and professional well-being
• Collaborative and supportive team environment