Associate Manager, Digital Marketing - Social

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Associate Manager, Digital Marketing will support the development and execution of a social-first brand strategy, helping shape how the brand shows up across platforms, communities, and culture. This role partners closely with the Manager/Director to bring the brand vision to life, with a focus on driving cultural relevance, audience engagement, and growth through social, creator, and digital ecosystems.

This individual will play a key role in translating brand strategy into compelling social and integrated campaigns, ensuring the brand is actively participating in culture. They will bring strong knowledge of social platforms, creator partnerships, and emerging digital behaviors, with the ability to turn insights into engaging content and community experiences.

The Associate Manager will support day-to-day social strategy and execution, from monitoring trends and contributing to campaign development to activating programs and tracking performance. They will collaborate with Mattel's Inter Agency Team (IAT) and help manage social, influencer, and creative agency partners to deliver impactful, culturally relevant work.

A collaborative and proactive team player, this individual is both strategic and hands-on, comfortable contributing ideas while driving execution in a fast-paced environment.

What Your Impact Will Be:

Social & Brand Strategy Support

• Support the development of a social-first brand strategy, ensuring consistency across platforms
• Monitor cultural trends, social behaviors, and creator/influencer dynamics to inform content and campaigns
• Contribute to defining the brand's voice, tone, and storytelling approach across social channels
• Help maintain social and content guidelines to ensure consistency while enabling creative flexibility
• Partner with Toy, Franchise, and Studio teams to incorporate social thinking into product, content, and launch strategies
• Support cross-functional alignment to ensure social is integrated into broader marketing efforts

Social Activation & Execution

• Support end-to-end social campaign execution, from concept through launch and optimization
• Assist in the development and execution of always-on and tentpole social strategies, including key cultural moments and launches
• Partner with Influencer team to support creator and influencer programs, including research, briefing, and coordination
• Help oversee the creation of platform-native content designed to drive engagement and participation
• Collaborate with creative and production teams to deliver high-quality, social-first assets
• Coordinate with regional teams to help ensure global strategies are effectively localized

Performance & Optimization

• Track social KPIs (engagement, reach, sentiment, creator performance, conversion) and compile performance reports
• Analyze campaign results and provide insights to support optimization and future planning
• Monitor brand health through social listening and community engagement
• Identify opportunities to improve content effectiveness and platform performance

What We're Looking For:

• 5 years of experience in marketing, with a focus on social, digital, and/or influencer marketing.
• Experience creating social campaigns and executing across platforms.
• Strong knowledge of social platforms (TikTok, Instagram, YouTube, Facebook, etc.) and content trends.
• Familiarity with influencer/creator partnerships and campaign coordination.
• Understanding of social analytics and performance metrics.
• Ability to translate insights into creative ideas and content recommendations.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects.
• Collaborative mindset with strong cross-functional communication skills.
• Proactive, curious, and eager to learn in a fast-paced environment.
• Passion for culture, entertainment, and storytelling, with a pulse on emerging trends.
• Demonstrated agrowth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy