Sales Enablement Manager Job

Primary location: Lancaster, PA or remote
Relocation offered:No
Employment status:Full-Time
Travel:11%-25%
Non-compete:No

The estimated base salary range for this role is $94,000 to $120,000 per year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors

What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe.
  A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results.

Reporting to the Customer Experience Marketing Manager, the Sales Enablement Manager plays a critical leadership role in supporting Armstrong's sales organization by delivering high-impact marketing tools, programs, and experiences that help our sales teams better serve customers, accelerate growth, and help Armstrong win in the market. This role can be based in Lancaster, PA or remote.

This role acts as a strategic connector between Marketing, Sales, Product, and the customer, ensuring sales teams are equipped with the right content, tools, materials, and insights. The Sales Enablement Manager will lead the development of sales tools, establish structured feedback loops with the field, and create governance mechanisms-such as a new Marketing Sales Advisory Council-to continuously improve effectiveness and alignment.

What's in it for you!

• Play a strategic leadership role supporting a national sales organization
• Lead the creation of high impact sales tools and launch experiences
• Help shape how sales teams engage customers and win in the market

What You'll Do

• Lead the development, maintenance, and optimization of core sales enablement tools, including:
• Sales presentations and pitch decks
• One-sheets, brochures, and leave-behind materials
• Product samples and demonstration kits
• CEUs
• Digital selling assets housed in platforms such as Showpad
• Ensure sales materials are customer-focused, easy to use, and aligned with brand, messaging, and product strategy.
• Collaborate with Product Management teams to support product launch events and ongoing sales readiness.
• Own the promotion of new products, including twice-a-year launch events, collaborating with the Marketing team and Product Management teams to execute

• Establish and maintain regular touchpoints with sales teams to gather input, requests, and feedback on tools, content, and customer needs.
• Proactively identify gaps in sales enablement and recommend solutions to improve sales productivity and effectiveness.
• Act as an advocate for the voice of the field within the marketing organization.
• Create and manage a Marketing Sales Advisory Council, bringing together sales leaders and key stakeholders to:
• Review enablement priorities and initiatives
• Provide structured feedback on tools and programs
• Strengthen alignment between Marketing and Sales
• Facilitate meetings, set agendas, and ensure insights are translated into actionable outcomes.

• Oversee content strategy and governance for sales enablement platforms (e.g., Showpad), ensuring content accuracy, relevance, and usability.
• Partner with Sales Leadership to support onboarding, training, and ongoing enablement initiatives.
• Lead or oversee programs such as CEUs, ensuring they support customer engagement and sales objectives.

• Define and track performance metrics for sales enablement tools and programs.
• Analyze usage, engagement, and feedback to continuously improve effectiveness.

What will make you successful

• Understanding of commercial customer segments, including architects, designers, contractors, distributors, and owners
• Familiarity with CEU programs and customer education strategies
• Prior experience with product launch process and B2B marketing
• Experience developing and managing sales tools and customer-facing marketing assets

Qualifications

• 7+ years experience in sales or supporting sales teams in the building products or construction industry
• Bachelor's degree in Marketing, Business, or related field preferred
• High school diploma/GED required.
• Proficiency in Microsoft Office and sales enablement platforms (e.g., Powerpoint, Showpad, Salesforce)

What makes you stand out

• Strong ability to build trusted relationships and influence across Sales, Marketing, Product, and Leadership teams
• Demonstrated ability to gather feedback, prioritize requests, and translate needs into actionable solutions
• Strong project management, communication, and presentation skills

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is anAmericas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisitionand let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!

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