Web Marketing Specialist

GENERAL SUMMARY:

The Web Marketing Specialist supports the development, execution, and optimization of digital marketing initiatives to drive member engagement, brand awareness, and business growth. This role is responsible for creating, publishing, and maintaining digital content across the Vantage West public website and blog, implementing SEO and AEO best practices, and supporting campaign execution. The specialist collaborates closely with design, advertising, and marketing teams to ensure cohesive messaging and effective digital experiences.

Salary range is $55,011.12 - $72,202.10/annually. Job Grade, EX 12. Final salary is dependent on a candidate's experience and qualifications.

QUALIFICATIONS:

Minimum Education & Experience Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
• One (1) year of experience in digital marketing, web content management, or related roles.

Minimum Knowledge & Skill Requirements:

• Proficiency with web content management systems (CMS), basic HTML/CSS, and web analytics tools.
• Familiarity with SEO and AEO best practices for digital channels.
• Strong writing, editing, and proofreading skills.
• Ability to analyze content engagement metrics and suggest improvements.
• Excellent organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

COMPETENCIES:

* Functional/Technical Skills

* Written and Verbal Communication

* Attention to Detail

* Creativity

* Collaboration

* Time Management

WORKING CONDITIONS/ENVIRONMENT:

This job requires the employee to sit a majority of the time. Infrequent lifting of up to 25 lbs. may be required.

OTHER REQUIREMENTS:

Must comply with all aspects of the Bank Secrecy Act.

MAJOR ACCOUNTABILITIES AND TASKS:

1. Create, edit, and publish digital content for the website and blog, ensuring alignment with brand voice and campaign goals.
2. Implement SEO and AEO best practices in all digital content, including keyword research and on-page optimization.
3. Utilize SEO tools (e.g., Yoast, SEMRush, HubSpot) to monitor and improve search performance.
4. Create and maintain webforms and related workflows as needed for campaigns and member engagement.
5. Update website content and landing pages for campaigns, products, and promotions, ensuring accuracy and timeliness.
6. Produce and manage campaign landing pages, pop-ups, and banners to support digital marketing efforts.
7. Monitor and report on content engagement metrics, providing insights and recommendations for improvement.
8. Conduct regular quality assurance audits of web content for accuracy, broken links, and compliance with brand and regulatory standards.
9. Ensure all web content meets accessibility standards (e.g., WCAG) for usability by all members.
10. Participate in A/B testing of landing pages and campaigns to optimize performance and member engagement.
11. Collaborate with design, advertising, and marketing teams to ensure cohesive messaging and effective campaign execution.
12. Stay current on digital marketing trends, tools, and best practices, applying new knowledge to improve results.
13. Perform other duties as assigned to support the marketing team and organizational goals.

About Us:

At Vantage West, we pride ourselves on fostering a vibrant learning environment where curiosity and growth are at the heart of everything we do. Together, we are not just building a successful company; we are cultivating a community where everyone can thrive.

Benefits And Perks:

* Health Coverage - We offer medical, dental and vision coverage for you and your dependents. Other benefits include: life insurance, flexible spending accounts, pet insurance, Team Member Assistance Program (EAP), and Corporate Care Solutions (Backup Child and Adult Care Services).

* Paid Time Off and Holidays - Work-life balance is a focus with generous paid time off, with additional time given for sick days, paid holidays, and 16 hours of paid time to participate in our community volunteer program. We also offer enhanced paid military leave and paid maternity/paternity leave.

* Retirement Savings - Generous 401k Plan.

* Development Activities - We focus on continuous growth by encouraging Job Shadowing and Personal Development Plans, which leads to a 40+% annual internal promotion rate.

* Tuition Reimbursement - We have partnered with the University of Arizona Global Campus to offer eligible full-time employees 100% tuition coverage towards an online Bachelor's or Master's Degree.

Equal Opportunity Employer Veterans Disabled