Director, Stores Marketing Strategy

Director, stores marketing strategy

Macy's is seeking a dynamic marketer to lead our Stores Marketing Strategy team-responsible for developing and executing marketing plans that meaningfully drive traffic to our 400+ stores.

The ideal candidate is obsessed with insights and relentlessly connects quantitative performance with qualitative, on-the-ground feedback from store teams to build strategies that move customers to visit, shop, and return.

They bring a proven track record of bold, breakthrough ideas that cut through the noise, generate positive earned media, and-most importantly-deliver footsteps through our doors. They understand store execution, know what it takes to activate at scale, and thrive in a test-and-learn environment that prioritizes nimble pilots that can be rapidly expanded when we land on a winning formula.

This leader will also own the marketing activation plans for Macy's most iconic tentpole and marquee store-anchored events-including Macy's Flower Show, Santaland, and other experiential moments that define the magic of Macy's in our communities.

Responsibilities

Lead the Stores Marketing Strategy team, setting the vision, priorities, and roadmap for driving sustained traffic growth across 400+ Macy's stores.

Develop data-driven, hyper-local and national marketing plans by integrating performance reports, customer insights, competitive trends, and real-time store feedback.

Design and execute innovative, breakthrough marketing activations that generate buzz, drive earned media, and motivate customers to visit our stores.

Partner closely with Store Operations, Merchandising, Digital, Creative, and Communications to ensure alignment, seamless execution, and measurable business impact.

Oversee test-and-learn pilots, building scrappy experiments that validate ideas quickly and scaling winning concepts to the full fleet.

Build activation plans for iconic tentpole events, including Macy's Flower Show, Santaland, and other marquee store moments that drive community engagement and brand relevance.

Champion operational excellence, ensuring that marketing initiatives translate effectively to front-line execution and support colleague education and readiness.

Monitor performance rigorously, translating results into insights and optimizing programs to maximize traffic, conversion, and customer experience.

Inspire and develop talent, fostering a culture of creativity, agility, accountability, and cross-functional partnership.

Qualifications

10+ years of experience in marketing, retail strategy, store marketing, experiential marketing, or related fields (department store or multi-unit retail experience strongly preferred).

Proven track record of driving store or location-based traffic through innovative, insight-led marketing programs.

Expert in using data and analytics to inform strategy, measure results, and iterate quickly; comfortable marrying dashboards with qualitative field feedback.

Demonstrated ability to build standout, earned-media-worthy marketing activations that break through the noise and elevate brand perception.

Deep understanding of store execution, field operations, and what it takes to bring campaigns to life consistently across a large fleet.

Experience leading test-and-learn initiatives, including designing pilots, reading results, and scaling successful programs nationally.

Exceptional cross-functional leadership skills, with the ability to influence senior partners, manage complex workflows, and align diverse teams.

Strong people leader, with experience developing high-performing teams and fostering a culture of creative problem-solving and accountability.

Excellent written and verbal communication skills, with the ability to simplify complexity and inspire a wide range of stakeholders.

Entrepreneurial mindset-comfortable with ambiguity, energized by building, and motivated to innovate in a fast-moving retail environment.