New

Lead Content Specialist

Texas Tech University
United States, Texas, Lubbock
Dec 10, 2025
Lubbock Lead Content Specialist 43188BR Ag Sciences and Natural Resources Position Description As a lead content specialist (in Davis College of Agricultural Sciences and Natural Resources) you will create and manage engaging content that populates a variety of digital and traditional platforms at Texas Tech University, including websites, blogs, printed material, advertisements, social media and more. You will work closely with the Office of Communications and Marketing and other department stakeholders to create and maintain content that adheres to brand standards and effectively engages target audiences. About the University Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world. About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories. Major/Essential Functions Work closely with theDirector of Strategic Marketing and Communicationsto execute high-impact projects that align with the college's marketing and branding strategies. Lead the creation of visually and strategically compelling content for the college's digital and print communications, including websites, social media, advertising campaigns, and promotional materials. Ensure brand consistency and quality across all college communications; establish and maintain creative standards and guidelines. Manage multiple projects concurrently, determining project priorities, timelines, and resource allocation. Work closely with the Communications Leadership Team to develop and implement a content strategy that supports the college's seven departments. Collaborate with leadership teams across departments to develop long-term content strategies that support institutional goals and fundraising initiatives. Exercise discretion and independent judgment in conceptualizing creative strategies and managing content workflows. Stay informed of emerging marketing trends and technologies; recommend and implement innovative strategies to enhance engagement. Other duties as assigned Required Qualifications Bachelor's degree in specialization or closely related field and five years of experience in digital content creation. Preferred Qualifications 5 years of experience in marketing, design, or communications Ability to mentor student interns and fellow team members Familiarity with content management systems and digital marketing tools Strong writing and editing skills with a keen eye for detail and grammar Ability to communicate effectively with both external and internal audiences Understanding of SEO best practices and experience with keyword research Excellent organizational and project management skills Highly proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and other graphic design tools Safety Information Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees. Does this position work in a research laboratory? No Required Attachments Cover Letter, Portfolio and/or Video, Professional/Personal References, Resume / CV Job Type Full Time Pay Basis Monthly Job Family Communications and Marketing Job Sub Family Communications and Marketing Generalist Annualized Pay Range $53,900 - $70,100 - $86,200 Pay Statement Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. Travel Required Up to 25% Shift Day Grant Funded? No EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.