Customer Loyalty Manager

Customer Loyalty Manager

The Customer Loyalty Manager is responsible for designing, executing and optimizing customer retention and loyalty strategies. This role focuses on strengthening long-term customer relationships, increasing sales product purchases and improving overall customer lifetime buying habits. The Customer Loyalty Manager works closely with marketing, product, sales to deliver engaging programs and exceptional customer experience.

Key Responsibilities

• Develop and manage customer loyalty programs that drive retention, engagement, growth and brand advocacy.
• Analyze customer data to identify segmentation opportunities, behavioral patterns and retention drivers.
• Continuously refine loyalty program structure, rewards and communication for maximum engagement.
• Prepare regular reports and insights for leadership on program performance and ROI.
• Partner with Marketing to align loyalty messaging with broader brand strategy and coordinate with Sales and Retail teams to ensure seamless loyalty program adoption.
• Create personalized retention campaigns across email, SMS, app and in website channels while developing strategies to convert new customers into repeat and long-term customers.

Experience

• Bachelor's degree or applicable experience
• 3-5 years of experience in customer loyalty, marketing, business, communications, sales, or related fields
• Strong understanding of CRM systems, loyalty software and customer analytics tools
• Excellent analytical, communication and project management skills
• Ability to interpret data and turn insight into actionable strategies