Digital Media Planner

SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation's leading not-for-profit Medicare Advantage plans, serving more than 277,000 members in California, Arizona, Nevada, Texas and New Mexico. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 45 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare.

SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn, Facebook, and Twitter.

Job Description:

The Job

You will be joining the SCAN team focused on digital marketing to support Marketing and Direct to Consumer Sales initiatives. This full-time position will plan, setup, manage and optimize digital marketing campaigns in platform, coordinate deliverables, and analyze and report on digital marketing performance metrics, working in conjunction with the Digital Marketing and Sales Manager. The successful candidate should be a proactive, detail-oriented collaborator with strong digital media understanding and execution skills, capable of driving results that enhance both marketing visibility and direct-to-consumer sales outcomes.

You Will

• Develop and implement comprehensive digital marketing strategies aligned with Marketing and Direct to Consumer Sales objectives to drive full funnel performance.

• Plan, setup, manage and optimize digital marketing campaigns directly in Google, Meta, and other platforms as needed

• Collaborate with marketing team and agency partners to plan, coordinate, and deliver high performing digital marketing campaigns across multiple channels including Paid Search, Performance Max, Paid Social, Display, Online Video and CTV.

• Optimize campaign performance through data-driven decision making, A/B testing, and continuous refinement of targeting, messaging, and creative elements.

• Monitor and analyze key performance metrics to evaluate campaign effectiveness, providing actionable insights and recommendations for improvement.

• Compile detailed performance reports from agency partners that highlight ROI, conversion metrics, and other relevant KPIs for stakeholders into a shared repository.

• Stay current with digital marketing trends, tools, and best practices to implement innovative approaches that drive marketing and sales results.

• Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise

• We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.

• Actively support the achievement of SCAN's Vision and Goals.

• Other duties as assigned.

Your Qualifications

• Bachelor's Degree in Communications, Advertising, Marketing, Business, Computer Science, Economics, User Experience, Mathematics, Psychology, or related field preferred

• 3-5 years of experience in digital marketing with deep expertise in digital media and direct-to-consumer marketing or comparable experience

• Experience with strategic planning is preferred

• Should have an understanding of digital campaign performance, attribution, and optimizations

• Should have expertise in improving conversion funnel

• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required

• Agency background is preferred

• Google AdWords, Analytics and Google Data Studio experience preferred

• Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred

• Excellent written and verbal communication skills

• Familiarity with website analytics and reporting as it relates to digital marketing

• Ability to work and deliver multiple projects simultaneously on tight deadlines

• Excellent organizational and project management skills

What's in it for you?

• Base salary range: $80,300 to $116,197 annually

• Work Mode - Remote

• An annual employee bonus program

• Robust Wellness Program

• Generous paid-time-off (PTO)

• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday

• Excellent 401(k) Retirement Saving Plan with employer match and contribution

• Robust employee recognition program

• Tuition reimbursement

• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)