New

Corporates Digital Strategy & Experience, Manager

Thomson Reuters
life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)

2900 Ames Crossing Road (Show on map)
Oct 29, 2025
Digital Strategy & Experience Manager Are you passionate about the chance to bring your experience to a world-class company that is market-leading or both content and technology? If yes, we're looking for you. About the Role In this opportunity as a Digital Strategy & Experience Manager, you will Strategy and planning Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning. Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to Corporate leadership and crossfunctional stakeholders. Funnel ownership and optimization Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion, and timetovalue. Partner with marketing on lifecycle marketing and triggered programs (email, inproduct, chat) to progress prospects/customers through the funnel; reduce friction and abandonment. Sales alignment and GTM operations Stand up productqualified lead (PQL) and salesassist frameworks to route highintent accounts to Sales with clear SLAs; refine lead/account scoring. Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales. Personalization, data, and measurement Advance firstparty data strategy and consent management; use analytics/CDP to drive segmentation and realtime personalization across web and inapp experiences. Build performance scorecards (traffic quality, trial starts/activations, freetopaid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers. Pricing, packaging, and offers Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to selfserve commerce and entitlement models. Governance and ways of working Facilitate agile rituals, quarterly planning, and postmortems with Digital, Product, Technology, Marketing, and Channel partners. Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR/CCPA/CPRA), and support TR risk and compliance processes. Key performance indicators (examples) Digitalsourced and assisted revenue/pipeline for transactional products Trial start, activation, and freetopaid conversion rates; timetovalue Checkout completion rate, AOV, and refund/chargeback rates Adoption of key features; renewal rate; save/cancel recovery rate; NRR/GRR Volume/quality of PQLs and salesassist conversions; speedtolead and SLA adherence CAC and payback for digital channels; experiment velocity and win rate Site/inapp performance and accessibility About You You're a fit for the role of Digital Strategy & Experience Manager if your background includes: 6-9 years in SaaS/B2B digital growth, ecommerce/digital sales, or productled growth; proven impact on conversion, activation, retention, and revenue. Handson expertise with: Web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel, Optimizely/VWO). Marketing automation and CRM (e.g., Marketo/HubSpot, Salesforce) CDP/personalization and audience management (e.g., Segment, reverse ETL). Selfserve commerce flows (pricing pages, trials, checkout, billing/entitlements). Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting. Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders. Comfortable operating as a highaccountability individual contributor; leads through collaboration, clarity, and data. Nice to have: experience in information services, legal/tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces). Education BA/BS in marketing, business, analytics, or related field required; MBA preferred. #LI-DD3 What's in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $116,900 - $217,100. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.