Senior Copywriter

Senior Copywriter

Ifyou'rereading this,you'reprobably scrollingon your phone. Perfect.Let'stalk.

The Weber Shandwick Collective(TWSC)islooking for aSenior Copywriterwho lives and breathes the internet to join our team in Chicago. If you have a running theory about the next big TikToktrendor can spot a meme format beforeit'sviral, you might just have found your calling.

Thisisn'ta role for someone who dips their toes into media trends;it'sfor someone who dives headfirst. Imagine yourself crafting groundbreaking campaigns that spark joy, ignite shares, and earn a permanent spot in people's lives. We want the kind ofideasthatdon'tjust ride the wave,butthat create the wave.

Let'sbe clear: this is not the job whereyou'recranking out uninspired taglinesand the same old rinse-and-repeat ideas. This is the job,and the agency,where ideas meet cultural currency. Whereyou'llcreate the campaignthateveryonesharesbefore lunch.Whereideas becomeaward-winning workthat'sdiscussed around the country.

So,let'stalkspecifics.

WhatYou'llDo (Other than Make Everyone WishThey'dCome UpWithThatIdea)

• Be a builder:You'lldriveideation of attention-grabbing ideas.You'llwork alongside various disciplines from strategy to account to media relations and analytics (to name a few), co-building to ensure your ideas transcend platforms and break the internet. All the while,mentoring and fostering junior creative talent.

• Own the voice: Be a guardian of tone, whether writing for a luxury brand, a nonprofit, or a tech disruptor.

• Balanceart and strategy: Stay playful, but always purposeful. Your copyand ideasdon'tjustentertain,theydeliver results.

• Be the pulse of culture: You need to know before anyone else what Gens Alpha and Z aredoing onsocial channels, why brands are jumping all over a meme,what conversations are capturing the attention of journalists (and why) and who is poised to become the next big thing in the cultural conversation. These inputs will shape the ideas you develop and bring to teams and clients.
• Monitor the Zeitgeist: Research platforms, subcultures, emerging media, and niche communities to unearth untapped opportunities.

WhatYou'llBring (Besides a HypotheticalPrizefor ViralSocial Copy)

• Obsessive curiosity: About trends, people, platforms, memes, and the mechanics of why certain thingsjust work.

• A social media sixth sense: You know which platforms matter most, what kind of content works where, and how to surprise people within the context of their scroll.

• Pop cultureproficiency: From mainstream moments to niche internet corners, you stay plugged into whateveryone'stalking about,and whatthey'reabout to.

• Experience:5yearscopywriting experience.Bonus points ifyou'veworked on social-first campaigns or for culturally relevant brands.

• A sense of humor: If youcan'tlaugh at yourself (or at leastatthe internet),we'renot the place for you.

WhyYou'llLove It Here (Other than the Snacks)

• You'llwork with some of the best creatives in the business,a team fueled by bold ideas, cultural insights, and enough caffeine to power a small city.

• You'llhave the freedom to experiment, fail forward, and redefine what "earned-first creativity" means.

• You'llcreate work that matters to brands, to audiences, and to culture at large.

Final Thought (Because We're Big on Storytelling)

This jobisn'tjust about understandingwhat makes goodcopyor why certain catchphrases become iconic.It'sabout being thecreativewho reshapes how brands communicate in this endlessly scrolling, algorithm-ruled world.It'sabout showing up every day with fresh ideas and a love for the craft.And maybe, justmaybe,it'sabout finally justifying all the hours you spend on TikTok.

If this sounds like you,let'screate something worth bookmarking.

Send us your portfolio, resume, and a list of the accounts and trendsyou'reloving right now. Because ifwe'regoing to shape culture, we want to knowyou'realready in it.

Cue the end slate music. Let's make some magic.

NYC Salary range: $80,000 - $110,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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