Marketing Content Brand Specialist, North America Software Business Unit

Who We Are:

The Stellantis Software Business Unit (SWBU) was established in 2021 and brings an entirely new vision to the driving experience. Our mission is to design the most captivating experiences in Mobility, bringing "tomorrow's" tech innovations closer to today, daily. If you're ready to help lead this automotive technology transformation, we want to hear from you.

About the Role:

We are seeking a creative and detail-oriented Marketing Content Brand Specialist to develop, manage, and optimize marketing assets across all channels. This role is responsible for producing high-quality content tailored for email, social media, digital advertising, websites, and video platforms. The ideal candidate will also maintain a centralized asset library in CARGO, govern usage rights, and ensure all assets are appropriately sized and formatted for their respective platforms.

Key Responsibilities:

Content Creation & Development

• Design and produce compelling marketing assets including graphics, videos, copy, and multimedia content.
• Tailor content for specific channels such as email campaigns, social media, digital ads, websites, and video platforms.

Asset Management

• Maintain and organize a centralized marketing asset library (ie. CARGO).
• Ensure all assets are properly tagged, versioned, and accessible to relevant stakeholders (internal and agency channel owners) for trafficking and deployment.
• Govern usage rights and licensing to ensure compliance with brand and legal standards.

Channel Optimization

• Adapt and optimize assets for various platforms, ensuring correct sizing, resolution, and format.
• Collaborate with channel owners to understand platform-specific requirements and best practices.

Brand Consistency

• Uphold brand guidelines across all content and channels.
• Review and refine assets to ensure alignment with brand voice, tone, and visual identity.

Collaboration & Communication

• Work closely with marketing team to align content with campaign goals.
• Provide guidance on asset usage and support cross-functional teams with content needs.

Basic Qualifications:

• Bachelor's degree in marketing, Communications, Design, or related field.
• A minimum of 5 years of experience in content creation for multi-channel marketing.
• Proficiency in Adobe Creative Suite, Canva, or other design tools.
• Familiarity with digital asset management (DAM) systems (ie. CARGO).
• Strong understanding of content formats and specifications for email, social, web, and video.
• Excellent organizational and project management skills.
• Knowledge of copyright and licensing best practices.

Preferred Skills:

• Experience with video editing and motion graphics.
• Basic HTML/CSS knowledge for email and web content.
• Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud).