New

Associate Manager, Digital Experience

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
Oct 20, 2025
Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: Support eCommerce team as a technical lead, managing the end-to-end product setup process, ensuring timely and accurate launches while driving continuous improvements in operational efficiency. As the technical lead, this individual will translate business priorities into actionable digital features, collaborating with direct-to-consumer (DTC) partners to shape and execute a strategic roadmap. They will also manage key customization technology relationships, overseeing planning and execution to deliver tailored solutions that enhance customer experience and support business growth. MAJOR ACCOUNTABILITIES: Responsible for the maintenance and set up and removal of products and product imagery on the team sports website: custom, embellished, apparel, footwear, accessories, and equipment across all sports while testing across multiple browsers and devices Manage product tracker to ensure all products are launched on time; meet with product and sales managers monthly to review tracker and make any necessary updates Drive optimization in the overall product set up process to increase speed to market Lead the customization relationship with third party vendors, conducting recurring meetings to ensure product launches meet deadlines with proper visibility and quality assurance Identify business needs for future improvements while analyzing current features to optimize customer experience and overall adoption as well as engage in competitor analysis to ensure NB Team continues to lead in customization for athletes Maintain adoption reporting and provide semi-annual review with design and product teams to measure demand and overall usage Prioritize issues and future features to improve the experience for general consumers while catering to the different key site personas, while identifying and communicating bugs and timely fixes to key stakeholders Enter and manage operational tickets that are filtered into the site team and work with the business to make tradeoff decisions, including tickets with NB IT/development and external IT teams REQUIRMENTS FOR SUCCESS: Bachelor's Degree and minimum of 2 years of relevant experience in eCommerce(B2B-B2C) and customization software within a digital retail environment Proficient PC skills, including MS Office Suite, advanced Excel skills, JIRA, Salesforce, PIM systems Aptitude to analyze discrete data to identify trends, issues, and opportunities Ability to demonstrate critical thinking and problem-solving skills Demonstrate strong problem-solving skills, must be organized and detail orientated Ability to effectively communicate across multiple organizational stakeholders and gain consensus Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.