Email Marketing Coordinator
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![]() United States, Ohio, Columbus | |
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Company Description
Location: Columbus, OH (only considering candidates in the local Columbus area) Hybrid: 3 days onsite, 2 days remote Williams Lea, by RRD is a global business support services company with a strong legacy-over 200 years of experience delivering world-class business solutions. We specialize in delivering skilled administrative support, document production, presentation design, and marketing and communications services to leading companies around the world-especially within legal, financial, and professional services industries. We're a people-powered organization. With a presence in North America, the UK, Europe, and Asia Pacific, we have thousands of employees globally, all working together to help our clients operate more efficiently and effectively. Whether it's supporting law firms with critical document production or helping financial institutions manage high-volume print and digital communications, we're the behind-the-scenes team making everything run smoothly. The Email Marketing Coordinator supports the client's Business Development, and Marketing teams. Primarily responsible for the formatting and distribution via email of the firm's client alerts, news and event invitations. Positions: 2 (two different shift options) Location: Columbus, OH Benefits:
Job Description Job duties (* denotes an "essential function") *Layout, test and circulate HTML email drafts with Business Development teams, partners and others, making changes as needed. *Assist in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings. *Send emails using the email merge tools. *Help to enforce the firm's data protection and anti-spam policies related to this work. *Make HTML email templates and change existing templates to support business needs. *Configure, test and set up email layout and web response forms to support global Business Development email campaign tracking, and event registration and management. *Create InterAction folders and fields to support events. *Produce follow-up reports and metrics for email campaigns and events. *Help support global team on consistent email marketing system usage. *Suggest improvements to the business processes and to reports generated by the system. *Perform data stewarding duties to assist in the maintenance and administration of client and contact data in the firm's Client Relationship Management system. *Troubleshoot bugs, broken links and other problems. Performs other responsibilities and ad hoc tasks as assigned. Qualifications Job qualifications Associate's or bachelor's degree in marketing, communications or business preferred. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the role Three years' experience in a professional service organization required. 3 - 5 years' experience preferred; law firm experience and pitch/proposal experience a plus Advanced MS Office skills with understanding of Word formatting Excellent organizational skills, time management and ability to multitask Excellent Attention to detail with emphasis on accuracy and quality Familiarity with Microsoft Dynamics or other CRM applications a plus HTML knowledge required Strong verbal and written communications skills Ability to build strong relationships with clients Supervision *Received: Marketing Supervisor Job relationships * Internal: This position works closely with the Marketing Supervisor/Senior Account Manager and various other WL staff * External: Client's Marketing team and external vendors Who we are: In a rapidly changing world, the ability to innovate and break new ground drives progress. Williams Lea has harnessed this ability for more than 200 years. Our 5,200+ talented employees worldwide are experts in delivering efficient business processes in complex and highly regulated environments. We're always progressing. Connecting technology with expertise and strong processes to transform support services. As we enter our third century, we continue helping businesses thrive in a future driven by digitization and virtualization. It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Additional Information It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. #GOC #LI-0925 #LI-Hybrid All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen. RRD is an Equal Opportunity Employer, including disability/veterans |