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Social Media Manager, Latin

SiriusXM Radio, Inc.
United States, New York, New York
Feb 02, 2026

Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

We're looking for a passionate and culturally fluent Social Media Manager to lead the day-to-day social presence for SiriusXM's Latin channel. You'll be responsible for helping build and execute the Latin SiriusXM strategy, creating engaging, real-time content that connects with fans, celebrates artists, and amplifies the voice of Latin music across platforms.

Based in Miami, you'll sit at the center of Latin music culture - translating artist moments, genre trends, and fan energy into compelling social content. By blending deep knowledge of Latin music with data-informed strategy, you'll help grow reach, deepen fan connection, and ensure SiriusXM is part of the Latin music conversation every day, on every platform.

What you'll do:

YouTube Strategy & Channel Management
  • Own the day-to-day content creation, publishing, and community management for SiriusXM's Latin music social channels.

  • Build and maintain a social content calendar aligned with music releases, artist moments, cultural moments, events, and SiriusXM programming.

  • Develop creative assets - photo, video, reels, memes, and short-form content - that resonate with Latin music audiences and reflect each channel's unique tone.

  • Monitor Latin music trends, emerging artists, and platform features to keep content timely, relevant, and culturally authentic.

  • Partner closely with programming, on-air talent, artists, and marketing teams to amplify key moments and campaigns.
    Collaborate with broader SiriusXM and Pandora brand social handles when relevant.

  • Analyze content performance and audience insights to optimize strategy and share regular reporting with stakeholders.

  • Stay tapped into fan conversations across genres including (but not limited to) Latin Pop, Regional Mexican, Reggaeton, Bachata, Salsa, and Latin Alternative.

What you'll need:

  • 5-6 years of experience managing social media accounts for a brand, media company, music platform, or entertainment property.

  • Hands-on experience across the full scope of social content creation- capturing content on mobile, editing video and photo, writing captions, tagging, collaborating, and publishing natively.

  • Bilingual (English/Spanish) required.

  • Deep knowledge of and passion for Latin music and culture, from legacy icons to emerging artists.

  • Strong understanding of social platforms, trends, and best practices, especially short-form video.

  • Proven ability to create engaging, culturally relevant content that drives conversation and community.

  • A highly analytical mindset with experience using social tools to evaluate performance and refine strategy.

  • Excellent writing skills, with a strong grasp of voice, tone, and audience nuance.

  • Ability to thrive in a fast-paced environment, manage multiple priorities, and collaborate cross-functionally.

  • Comfortable being on-site in Miami-at events, in-studio with talent, or capturing behind-the-scenes content.

  • Experience with tools like Sprout or native platform analytics is a plus.

  • Must have legal authorization to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the annual salary for this this position to be between $67,000 and $85,000 and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2025-09-39
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