Consumer Insights Associate

Consumer Insights Associate, Full Time, Easton PA

GENERAL SUMMARY:

Under the general direction of a Consumer Insights Manager, the CI Associate is accountable and responsible for developing, gathering, analyzing, synthesizing and communicating strategic consumer insights from primary research studies to inform marketing and sales strategies across the organization. Insights guide product development and iteration, packaging graphics/communication, advertising, seasonal opportunities, POG placement/organization, competitive positioning, and more.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Partners with marketing and other cross functional team members, providing insightful learning from consumer research to guide decisions
• Conducts primary research with a variety of global audiences, including parents, kids, teachers, principals, and general consumers
• Handles simpler and templated research studies independently; partners with manager on more complex studies to gain experience with new research methods and data analysis techniques
• Develops survey instruments to meet business/client objectives, including question wording, question type, and survey flow/order
• Programs surveys, including skip logic, display logic, quotas, randomization, flow, and implementing translations as needed
• Develops analysis plan and analyzes quantitative data sets for insights and implications- testing for statistical significance, developing and analyzing crosstabs to assess differences by segments/subgroups
• Manages fielding of quant surveys, including communicating with panel vendor and developing/implementing solutions to any issues that occur
• Moderates focus groups, in-depth interviews, shop-a-longs, and other qualitative studies, and summarizes findings & implications
• Maintains Advisory Panel database and manages recruiting for qualitative studies
• Learns the Crayola business and keeps current with trends and news related to competition, consumers, education, government and their impact on Crayola

JOB SPECIFICATIONS:

• Bachelor's degree required. MBA/Master's Degree preferred
• At least 2 years' experience in marketing research/consumer insights
• Excellent organizational and analytical skills
• Ability to communicate internally and externally
• Excellent oral and written presentation skills
• PC knowledge (Word, Excel, Power Point)
• Proficient in programming surveys using tools like Qualtrics
• Some experience using AI tools to mine unstructured data (e.g., survey open ended responses) preferred
• Some experience moderating focus groups/interviews preferred
• Able to work independently and with teams
• Ability to travel
• Ability to work some evenings is required

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://aut.crayocom.cloud.sitefinity.com/about-us/sustainability

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.