Enterprise Director, Post Acute Access and Business Development

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor's degree required.

EXPERIENCE:

1. Progressive leadership experience in post-acute, home health, hospice, DME, or related healthcare settings.

2. Expertise in case management, access management, business development, and healthcare marketing, particularly in multi-site or enterprise-level organizations.

3. Proven ability to develop and maintain strategic referral and partner relationships.

4. Strong knowledge of regulatory standards for post-acute care, including patient choice requirements.

5. Exceptional communication, interpersonal, and team development skills.

6. Financial acumen to manage budgets, analyze market trends, and implement cost-effective strategies.

7. Experience launching or scaling innovative care models is highly desirable (e.g., palliative medicine, Hospital at Home, remote patient monitoring).

PREFERRED QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Master's degree in healthcare administration, business, nursing, or related field preferred.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Access Management & Optimization: Lead, refine, and oversee centralized intake and referral processes for all post-acute service lines (Home Health, Hospice, HME), ensuring timely, efficient, and patient-centered care transitions from acute and ambulatory settings to home-based services.

2. Business Development: Develop and implement strategic initiatives to increase market share, grow average daily census, and broaden the reach of WVU Medicine's post-acute offerings. Identify and pursue new business opportunities, service lines, and partnership models (e.g., Hospital at Home, remote monitoring, palliative care expansion).

3. Referral Relationships: Build and sustain relationships with internal and external referral sources, including system hospitals, skilled nursing facilities (SNFs), community organizations, and physician groups-to expand patient access and enhance the referral experience.

4. Preferred Provider Strategy: Support the establishment and execution of preferred partner programs for SNF, Hospice, Home Health, and HME. Advance the position of WVU Medicine as the provider of choice during patient discharge planning while ensuring compliance with patient choice regulations.

5. Outreach & Marketing: Lead a highly effective outreach team to drive awareness, education, and promotion of post-acute services throughout WVU Medicine's market. Develop data-driven marketing strategies and provide objective data for discharge planning.

6. Operational Collaboration: Partner with directors in Home Health, Hospice, HME, and Quality/Regulatory to ensure alignment of access and business development initiatives with clinical operations, quality metrics, and regulatory requirements.

7. Data & Performance Analysis: Monitor, analyze, and report on key performance indicators (KPIs) related to access, referral volumes, patient experience, market share, and business growth, leveraging insights to drive continuous improvement.

8. Innovation & Service Expansion: Collaborate on the development and pilot of new care models, such as Palliative Medicine Transition of Care Coordinator programs and Hospital at Home, integrating these innovations into access frameworks and business development plans.

9. Staff Leadership: Direct intake, outreach, and liaison teams; foster a culture of excellence, accountability, and collaboration; and invest in staff development through mentorship and engagement programs.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS AND ABILITIES:

Additional Job Description:

Scheduled Weekly Hours:

Shift:

Exempt/Non-Exempt:

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Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.