Product Marketing Manager, Assessment

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visitamplify.com.

The Product Marketing Manager, Assessment is a key player on a high-performing product marketing team. They view themselves as critical to the success of the product, sales, and marketing teams, and are energized by the opportunity to positively impact the lives of millions of students through Amplify's programs.

At Amplify, Product Marketing serves as the expert on the voice of the customer - understanding the problems customers face and capturing feedback about their experiences and expectations. The team monitors the evolving market landscape, including selection drivers and key competitors, and builds the tools and collateral that empower our sales team to succeed.

This role helps shape go-to-market strategy and contributes to customer growth and retention by drafting positioning, developing messaging, conducting in-depth competitive analyses, enabling sales, and partnering with Content & Growth Marketing to drive multi-channel campaigns.

The ideal candidate is data-driven, collaborative, an excellent communicator and writer, and skilled at prioritizing across competing demands. This role is managed by Associate Director of Product & Product Marketing, Math Suite and reports to the AVP of Product Marketing, Math & Science. It works cross-functionally with product, marketing, and sales colleagues to drive revenue for our assessment, supplemental, and intervention solutions.

Essential Responsibilities:

• Act as the voice of the customer to inform product development and marketing strategy. Develop deep knowledge of customer purchasing behaviors, market trends, and the competitive landscape in assessment, supplemental, and intervention. Synthesize insights for internal teams and use them to share roadmaps and marketing strategies.

• Assist in developing Go-to-Market (GTM) plans for mCLASS Math and Boost Math. In collaboration with leadership and cross-functional teams, contribute to the creation and execution of GTM strategies for product launches and enhancements.

• Create sales and marketing collateral. Lead the development of materials such as one-pagers, brochures, guides, FAQs, pitch decks, competitive battle cards, product demos, and other key sales enablement tools.

• Partner with the Content & Growth Marketing team to plan and execute marketing campaigns. Drive Marketing Qualified Leads (MQLs) by shaping campaign strategy and writing compelling content for middle- and bottom- of- funnel efforts.

• Lead product sample and demo strategy. Own the strategy and execution of demo and nurture experiences that allow prospects to learn more about mCLASS Math and guide them to purchase.

• Coordinate product roadmap communication. Work closely with Product Managers to align GTM efforts with product milestones. Support product launches by developing messaging and tools that clearly convey the value of new features and editions.

• Maintain product content across Amplify platforms. Ensure the Amplify.com website and internal Sales Hub are consistently updated with the latest messaging, collateral, and tools.

Required Qualifications:

• Bachelor's Degree or equivalent experience

• 3+ years of experience in educational publishing or edtech marketing

• Exceptional writing and editing skills, with strong attention to grammar, punctuation, and tone

• Proven ability to manage multiple projects and deadlines simultaneously

• Experience collaborating with multiple stakeholders across varying levels of an organization

• Demonstrated experience writing customer-facing marketing and sales materials

Preferred Qualifications:

• Experience with assessment solutions in the K-12 education space.

• Prior success marketing K-12 education programs

• Teaching experience in a K-8 classroom or comparable educational setting

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $80,000 - $90,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

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If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.