Marketing Planning and Program Specialist III

It's a great time to join AAA The Auto Club Group!

JOIN THE TEAM COMMITTED TO DRIVING YOUR CAREER FORWARD

Job Type:

Job Description:

Position Description

Primary Duties and Responsibilities (details of the basic job functions):

Participates in the planning, development and implementation of strategic, corporate marketing programs and/or projects that support Auto Club Group (ACG) marketing goals and objectives.

Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate.

Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product and in a cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions.

Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.

Supervisory Responsibilities (briefly describe, if applicable, or indicate None):

None

Required Qualifications (these are the minimum requirements to qualify)

Education (include minimum education and any licensing/certifications):

Bachelor's Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.

Experience:

• Performing data modeling or data mining

• Service industry

• Identifying, analyzing and resolving moderately complex business problems

• Prioritizing and managing multiple, diverse projects in a fast-paced environment

Knowledge and Skills:

• Analyzing, summarizing and communicating marketing results, trends and recommendations

• Meeting deadlines for complex projects

• Organization and planning

• moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation)

• External marketing data sources (e.g., commercially available data bases and lists)

• Marketing related laws and regulations

• Demographics and consumer-related information

• Direct marketing program execution

• Advanced marketing principles and applications

• Primary and secondary research sources

• Market share data sources (e.g. A.M. Best's Market Share Reports)

• Working effectively in a cross-functional environment.

• Manipulating customer database to extract pertinent market data

• Synthesizing and effectively communicating complex information and recommendations to all levels of management and other marketing/business line personnel

• Facilitating market planning discussions and meetings with all levels of management

• Strong project management skills

• Strong communication, interpersonal and teamwork skills

• Strong Microsoft skills (e.g. Word, Excel, Access)

Preferred Qualifications

• Master's Degree in Marketing, Advertising, Business Administration or related field

• Experience in Insurance or Financial Services

• Marketing experience in a multiple, diverse product environment.

Experience in:

• documenting annual marketing plans

• extracting marketing data warehouse information and preparing reports

• preparing and presenting marketing proposals to all levels of management

• developing and implementing effective, innovative marketing programs and campaigns

• statistical modeling and analysis utilizing software tools such as SAS, SPSS, Statgraphics, etc.

Knowledge of:

• laws and regulations as they relate to marketing in the financial and insurance industries in multi-state markets

• ACG products, services and marketing channels

• Data mining methods and tools, spreadsheets, database management systems and presentation software

• database principles and their application

• Microsoft Project

How you will benefit:

• Marketing Planning and Program Specialist III will earn a competitive salary of $65,700 - $80,000 annually with annual bonus potential based on performance.
• Excellent and comprehensive benefits packages are just another reason to work for the Auto Club Group. Benefits include:
  • 401k Match
  • Medical
  • Dental
  • Vision
  • PTO
  • Paid Holidays
  • Tuition Reimbursement

FLEX WORK IN WORK ENVIRONMENT

This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.

Important Note:

ACG's Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.

The above statements describe the principle and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfil these requirements.

The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Who We Are

Become a part of something bigger.

The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life's journey through insurance, travel, financial services, and roadside assistance.

And when you join our team, one of the first things you'll notice is that same, whole-hearted, enthusiastic advocacy for each other.

We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger.

To learn more about AAA The Auto Club Group visit www.aaa.com