Director, Physician Relationship Management

Job Description

Directs the development, coordination, and administration of policies, services, and Physician and Community Outreach programs including referral development and follow up health care resources in the hospital.

Job Responsibility

• Leads a Physician Relationship group by communicating with and developing staff members, and building consensus for programs and goals that support a business, function or geographic area.
• Develops and articulates a short-term strategic vision for areas of responsibility. Develops and designs strategic marketing goals and objectives and markets services.
• Initiates marketing of services/programs by disseminating information into the community and among health care providers via print, media, direct mail, and website venues.
• Presents marketing and relationship development outcomes to management to evaluate overall results and effectiveness of the strategic plan for program growth.
• Creates budget reports, report to senior management on findings, and provide justification and/or corrective action.
• Directs and implements clinical marketing and physician outreach campaign plans and establishes strong relationships with clinical staff, hospital leadership and referring physicians to understand objectives and opportunities.
• Develops targets/goals and evaluates effectiveness of efforts through use of monitoring tools and metrics.
• Presents marketing/communication outcomes to senior leadership to evaluate overall results and effectiveness.
• Builds, fosters and maintains business relationships with Health System referring physicians and tracks referrals to ensure patients are directed to proper Health System facilities.
• Develops and directs service line marketing staff to produce materials to create a cohesive image and message aligned with Health System standards.
• Oversees training service line specific systems to referring physicians in coordination with Health System and IT staff.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 8-12 years of relevant experience and 7+ years of leadership / management experience, required.

*Additional Salary Detail
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).