Associate Director, Omnichannel/Change Management

Pacira BioSciences, Inc.
life insurance, flexible benefit account, parental leave, paid holidays, flex time, 401(k)
United States, New Jersey, Parsippany-Troy Hills
5 Sylvan Way (Show on map)
May 28, 2025
Overview About Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results. Why work with us? Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let's pursue excellence together. Position Summary: Pacira is seeking a dynamic Associate Director, Omnichannel/Change Management to drive the successful adoption and optimization of Veeva CRM across all three brands. This role will be pivotal in aligning commercial strategies, enhancing customer engagement, and ensuring seamless integration of omnichannel capabilities within the organization. The ideal candidate will be a change agent, responsible for guiding teams through CRM transformation, optimizing user adoption, and enabling data-driven decision-making. This role requires strong cross-functional collaboration with Sales, Marketing, IT, Training, and external vendors. Responsibilities Key Responsibilities: Veeva CRM Strategy & Optimization: Serve as the omnichannel subject matter expert (SME) for Veeva CRM, ensuring best practices and continuous enhancements that support commercial objectives. Partner with Sales, Operations, Marketing, and IT to align CRM capabilities with omnichannel strategies. Lead the implementation of new functionalities, workflows, and integrations within Veeva CRM. Analyze CRM data, reporting, and insights to drive business decisions and performance improvements. Conduct Field training on new Veeva/Omnichannel tools Change Management & Adoption: Develop and execute a change management strategy to drive CRM adoption across commercial teams. Identify barriers to adoption and create solutions to enhance user engagement. Design and deliver training programs, workshops, and communications to support end-user learning and onboarding. Monitor KPIs and user feedback, adjusting change management strategies as needed. Cross-Functional Collaboration & Stakeholder Management: Act as the liaison between Commercial, Medical, IT, Sales Operations, and Training teams to ensure smooth implementation and utilization of CRM tools. Work closely with brand teams to tailor CRM functionality to each brand's needs. Partner with external vendors and consultants to implement CRM enhancements and support omnichannel initiatives. Qualifications Qualifications & Experience: Bachelor's degree in Business, Marketing, Technology, or a related field; MBA or advanced degree preferred. 7+ years of experience in CRM strategy, omnichannel engagement, or change management within pharmaceutical, biotech, or healthcare industries. Deep expertise in Veeva CRM (including MyInsights, CLM, Approved Email, etc.). Proven track record of leading change management initiatives and driving technology adoption. Strong experience working with sales and marketing teams in a highly regulated industry. Excellent project management skills with the ability to manage multiple initiatives simultaneously. Strong analytical skills and experience with CRM reporting and insights. Ability to influence and collaborate effectively with cross-functional teams and senior leadership. Benefits Medical, Prescription, Dental, Vision Coverage Flexible Spending Account & Health Savings Account with Company match Employee Assistance Program Mental Health Resources Disability Coverage Life insurance Critical Illness and Accident Insurance Legal and Identity Theft Protection Pet Insurance Fertility and Maternity Assistance 401(k) with company match Flexible Time Off (FTO) and 11 paid holidays Paid Parental Leave EEO Statement EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose. Agency Disclaimer: Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.