Director, Marketing Solutions (Mgmt Consulting and Innovation)

As Director of Marketing Solutions, you will serve as a strategic operator and hands-on leader, driving high-priority initiatives that improve the student experience, with an initial focus on retention. This role is ideal for a strategic thinker who thrives in ambiguity, enjoys problem-solving, and has the bias for action and operational chops to turn ideas into scalable solutions.

You will report to the Senior Vice President of Marketing Solutions and work across functions-product marketing, call center operations, analytics, and student success teams-to understand pain points, design solutions, and operationalize change. While retention will be a focus area to start, you will be deployed against a variety of opportunities and challenges over time. Your success will be measured by the impact you deliver through initiative ownership, cross-functional execution, and continuous optimization.

You'll be joining at a pivotal time-with the opportunity to shape foundational work on retention and other high-impact solutions across the student journey. You won't just make recommendations-you'll own the outcomes.

Key Responsibilities:

• Lead Retention Strategy: Design and operationalize a multi-faceted retention strategy to reduce student step-outs and increase engagement across the lifecycle.

• Own Cross-Functional Initiatives: Lead initiatives from concept to implementation-including ideation, hypothesis building, analysis, solution design, pilot testing, scaling, and continuous improvement.

• Identify & Prioritize Opportunities: Work closely with leadership to identify areas of greatest impact, using a combination of data, customer insights, and business context.

• Drive Execution: Develop workplans, coordinate across teams, manage timelines, and ensure delivery of measurable results.

• Measure & Optimize: Establish KPIs, build reporting frameworks, and continuously analyze performance to refine and improve outcomes.

• Stakeholder Management: Build trusted relationships with internal stakeholders; align on priorities, gain buy-in, and maintain accountability.

• Scale Solutions: Document, refine, and scale successful initiatives. Build durable processes, playbooks, and change management strategies.

What You'll Need For Success

Education: An MBA or master's degree with STEM designation is preferred. A bachelor's degree in business, engineering, or related field is required if no master's degree.

Professional experience:

• Required: 6+ years of professional experience, including:

• 2+ years of experience at a top-tier management consulting firm, investment bank, or corporate strategy organization

• Experience owning or driving cross-functional programs or products (e.g., in lifecycle marketing, customer success, retention, or product/ops)

• Preferred: Experience in the higher education or edtech sector

Skills & Attributes:

• Proven ability to turn strategic ideas into executed programs with measurable results.

• Strong conceptual problem-solving skills - ability to break down complex problems in a structured manner, and go beyond first-level insights to find the root cause

• Strong project management skills, including the ability to manage multiple priorities and stakeholders simultaneously.

• Data-fluent: Able to structure analyses, interpret data, and define metrics that matter.

• Customer-obsessed: Understand and design around the student journey and friction points.

• Excellent communication and storytelling skills, with the ability to influence senior leaders and operational teams.

• Comfortable navigating ambiguity, fast-paced environments, and competing priorities.

• Collaborative, humble, and outcomes-oriented.