New

Director, Initiatives

Red Bull North America
United States, California, Santa Monica
Apr 30, 2025
The Director of Beverage Initiatives is responsible for driving Red Bull's growth by ensuring that we have the appropriate products in the right channels, available at opportune moments to profitably expand the brand. This position involves collaboration with cross-functional teams and is tasked with managing the Red Bull product portfolio. The Director will identify gaps and opportunities by analyzing consumer trends, sales data, and retailer feedback, and work with cross-functional partners and headquarters to develop solutions for those gaps. They will also implement these solutions through product development and comprehensive marketing campaigns when applicable. Additionally, this role contributes to shaping the brand's product portfolio across the United States and manages the team necessary to support this initiative, ultimately driving profitable growth for the organization. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 10+ years marketing experience Excellent communication and presentation skills are essential. Highly organized with the ability to effectively manage timelines and objectives. A strategic thinker who is passionate about achieving long-term success through a hands-on, solution-oriented approach. Self-motivated, self-directed, flexible, and able to work under pressure in a fast-paced environment. Experience in supporting and facilitating cross-functional projects across sales and marketing. Analytical background with the ability to analyze complex trends and data. Proficient in managing external partners to ensure high-quality execution. Extremely proficient in Microsoft Excel and PowerPoint. Travel 10-20% Permanent Benefits eligible