Director, Omni Shopper Marketing

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

The Director of Shopper Marketing will partner with brand, integrated marketing, and sales leadership to oversee the development and execution of fully integrated digital and in-store shopper marketing plans for our Meals & Beverages division. As the shopper activation and the shopper journey continue to evolve, the candidate will serve as a critical link in our media-to-shelf evolution across our entire customer landscape. The Director of Shopper Marketing will manage our shopper agency relationship (around 30+ indirect employees) and 3 direct employees.

What you will do...

• Build bold and disruptive shopper marketing campaigns that are a win for the company, win for the customer and win for the consumer.

• Lead omni channel activation against 10 base brands activated at +15 customers in Mass, Grocery, Club, Natural and Pure Play.

• Collaborate with the Sales Leadership Team and Customer Vice Presidents to build effective marketing strategies with each of their customers understanding tensions, strengths and new opportunities (capabilities, 3rd party partners, etc.)

• Engage with key customers (Walmart, Kroger, Amazon, Albertsons Safeway, Ahold Delhaize) to build partnerships in the fast-growing digital marketing space that unlock better: integration across their digital and physical store, media placements and reporting

• Partner closely with integrated Marketing and brand Marketing to identify brand-level priorities and define the role of the shopper marketing channel in the integrated communication plan

• Establish analytical rigor via regular cadence of shopper marketing campaign reporting at top customers to continuously optimize plans both in real time and for the future

• Lead and develop direct team of 3; Manage shopper agency team of 30+

• Create and execute a learning agenda across the commercial team to educate on the changing landscape of Shopper Marketing, industry best practices and team capabilities

Who you will work with...

Sales, Marketing, Customers, Agency partners.

What you will bring to the table...

• Bachelor's degree required/ Master's degree or MBA preferred

• 10+ years of experience in Marketing/Sales, 5 years of commerce, shopper, digital, or retail media experience

It would be great if you have...

• Knowledge of consumables retail and its trade customer base and Campbell's M&B categories

• Knowledge of Digital Technology and Content Syndicators

• People management experience preferred

• Self-starter, independent thinker, action oriented, and passionate about brand/shopper marketing

• Strong strategic planning, business and financial acumen

• Analytically inclined with ability to link disparate pieces of information

• Strong interpersonal and communication skills - Able to effectively present ideas and concepts to groups of varying levels internally and externally

• Ability to work independently, multi-task and prioritize/work effectively under pressure

This role is based in our HQ office in Camden, NJ 3 days a week (hybrid).

Travel requirements: 25-50%

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.