Product Marketing Manager, Leadership Development

Job Title: Product Marketing Manager Leadership Development

Overview:

As a Product Marketing Manager at LHH, you will be responsible for driving the activation of LHH products and services in your portfolio including sales messaging, positioning, and go-to-market activities. You will collaborate closely with cross-functional teams including product management, sales, and marketing to ensure the successful launch and ongoing sustainable promotion of LHH's offerings.

In this role you will be responsible for

Market Analysis:

• Source & apply market research to identify trends, customer needs, and competitive landscape. & partner with others to collate internal research and insights available to inform go-to-market strategy

• Identify whitespace opportunities for the Leadership Development portfolio.
• Partner with other parts of business including Sales, Opportunity Management & Solution experts to gather and understand customer feedback and insights to inform product roadmap and go-to-market marketing strategies.

Go-to-Market Strategy:

• Proactively develop & execute comprehensive go to market plans aligned with company and business line objectives
• Define messaging, and value propositions based on market insights and business needs
• Create and execute go-to-market plans for new product launches and feature releases.

• Lead and project manage cross-functional teams to ensure seamless execution of activation and ongoing product marketing activities.
• Develop competitive positioning strategies to differentiate LHH in the market.

Sales & Marketing Collateral:

• Develop core sales & marketing materials associated with activation and evolution of product including but not limited to pitch decks, email templates, sales presentations, sales playbooks and other revenue driving content.
• Work closely with sales, product, design and content teams to ensure consistent messaging and branding.

Campaign Management:

• Plan and deliver integrated marketing campaign materials to drive awareness, engagement, and adoption.
• Monitor campaign performance and optimize tactics based on agreed metrics and insights.

About you:

Proven track record & experience in product marketing preferably in B to B

Strong understanding of customer journey & seller experience as well as marketing principles, market research, and product management.

Excellent communication, storytelling and presentation skills

Exceptional writing & editing skills

Ability to lead & collaborate effectively with cross-functional teams.

Analytical mindset with the ability to translate data into actionable insights.

Results-oriented with a focus on driving business & revenue impact.

Experience with marketing automation tools and CRM systems

Powerpoint & Excel skills required, knowledge of MSTeams, Asana and Seismic helpful.