(Hybrid) Content Creator - Strategic Communications & Marketing

The Strategic Communications and Marketing department at West Virginia University is currently accepting applications for a Content Creator.

About the Opportunity

The Content Creator at West Virginia University is a member of the Strategic Communications & Marketing team. This position develops photography and videography to help support central marketing efforts for key audiences to be utilized across the University's primary marketing channels including email, print, social media, web, among others. The Content Creator should be an experienced expert, capable of producing creative and strategic visual elements to reach marketing goals. They should have a clear understanding of how visual media can help marketing materials reach high-level goals.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do:

• Develop high-quality video projects, including conducting interviews, shooting b-roll, utilizing a variety of visual techniques.
  
• Edit audio and video projects at an expert level, aligning these projects to overall project goals.
  
• Take high-level photography.
  
• Operate visual equipment at an expert level (e.g. cameras, audio equipment, lighting, studio setups, green screens, drones, gimbals).
  
• Identify ways to build WVU's visibility and enhance its reputation through innovative use of photography, videography and other visual mediums/platforms.
  
• Maintain an understanding of industry trends and innovative creative executions through constant research. Consider how the University could utilize these and offer them up as part of project discussions.
  
• Develop unique visual work that aligns with the established WVU brand guidelines and style.
  
• Understand and utilize available programs and tools (e.g. CatDV, SmugMug) to store files and share with team members in an efficient manner.
  
• Develop a constant flow of campus photography and videography to be utilized in a variety of ways (e.g. outdoor campus scenes, classroom/lab immersive content, etc.).
  
• Work with members of the Marketing & Brand Strategy teams to develop audience-focused visual content that helps reach marketing goals.
  
• Work with members of the Storytelling and Social Media teams, as needed, to create visual content, as well.
  
• Fully understand the University's mission, vision, values, goals and brand.
  
• Attend a variety of assignments and events for photo and video assets that align with project goals; this could include evening and weekend work.
  
• Develop strong relationships with other visual experts on campus and within the unit.
  

• Bachelor's Degree
• A minimum of five (5) years of related professional experience
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills and Abilities

• Demonstrated excellence in photography
  
• Demonstrated excellence in videography
  
• Demonstrated excellence in photo editing
  
• Demonstrated excellence in video editing
  
• Demonstrated experience in rapid delivery of content
  
• Demonstrated experience with sound editing, lighting, animation and other multimedia trends
  
• Demonstrated experience with Adobe software (e.g. Illustrator, InDesign, Lightroom, Photoshop, Premiere Pro)
  
• Demonstrated ability in establishing and maintaining cooperative working relationships
  
• Experience in organizing tasks, documents and materials with efficiency and accuracy
  
• Experience in managing multiple projects with competing priorities
  
• Self-starter and can lead independently and proactively
  
• Ability to adhere to WVU brand guidelines
  
• Ability to take note of changing technology trends as it impacts creative marketing.
  

Preferred Qualifications

• Bachelor's Degree in related field
• Part 107C drone pilot certification

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.