Digital Marketing Sr Manager (Temporary)

Job Summary:

The Digital Marketing Senior Manager manages and executes digital strategies through our web channel. Job functions include managing the design, development, and content of external websites for BDO USA. As a leader on the Web Team, this role is responsible for defining team goals and processes, aligning our web strategy to firm goals, and managing a team of web editors.

In this role, the Digital Marketing Senior Manager also works closely with the industry, business lines, and brand marketing leadership, along with BDO professionals and firm leaders, to develop and execute the digital elements of marketing strategies, acting as a key liaison with our Information Technology (IT) department and other stakeholders.

Job Duties:

General

• Serves as a strategic internal resource to marketing professionals, industry groups, and business lines with regard to integration of digital marketing programs and web strategy
• Works with national marketing leaders and IT department to develop and implement marketing strategies and programs across our website to create and maximize a seamless experience for end users
• Works with external agencies in driving our search engine optimization (SEO) strategy
• Defines, creates, tailors, and leverages content across our website
• Supports management of content management system (CMS) to execute online strategies, serves as key member of CMS project team
• Champions the BDO brand to ensure online marketing and communications reflect the firm's messages, positioning, and visual identity
• Develops online standards and processes in alignment with global standards
• Other duties as required

Website

• Manages the design, development, and content maintenance of external web site(s) including BDO.com, BDOCap.com, alumni.bdo.com, and others as defined
• Leads the creation of digital marketing strategies for BDO USA as defined
• Proactively manages updates to web site(s) including content updates, events, and imagery
• Creates content for the web site(s) that is on brand, on message, appropriate for the web, and impactful
• Prioritizes and manages workflow between marketing and IT web site changes and enhancements
• Leverages existing and future CMS capabilities
• Recommends improvements to web site design (desktop and responsive), functionality and content to best leverage available technologies and marketing automation programs as defined
• Considers needs of different end users (clients, prospects, referrals, media, prospective employees, etc.)
• Supports further integration of web sites for event and subscription management with customer relationship management (CRM) and marketing automation programs as defined
• Employs Search Engine Optimization (SEO) best practices in content and web design
• Supports regular web analytics reporting
  
  
• Other duties as required

Supervisory Responsibilities:

• Monitors and provides performance feedback to Digital Marketing professionals throughout the performance year
• Ensures Digital Marketing professionals are effectively trained on systems and processes
• Prepares and conducts annual performance reviews for Digital Marketing professionals
• Assists Digital Marketing professionals with prioritization of workload, communications, etc. and delegates work assignments, as appropriate
  
  

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor's degree in Marketing, Communications, English, Journalism, or Business Administration, required

Experience:

• Seven (7) or more years of marketing or communications experience, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
• Experience with all phases of web site planning, design, and development including best practices for web site design and programming, required

Software:

• Proficient in the use of Microsoft Office Suite, required
• Experience with CMS software and solutions (i.e. Kentico) and Google Analytics, required

Other Knowledge, Skills & Abilities:

• Knowledge and experience with the strategy, development, implementation and ongoing management of online marketing campaigns and programs
• Excellent project management skills and organizational skills
• Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
• Excellent verbal and written communication and presentation skills with specific experience writing for online media
• Knowledge and experience with website best practices and CMS management
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Knowledge of production processes Internet and web-based materials
• Knowledge and experience with online metrics, analytics, tools, and SEO
• Ability to understand and communicate BDO business, marketplace, and value proposition
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.

National Range: $90,000 - $120,000
Maryland Range: $90,000 - $120,000
NYC/Long Island/Westchester Range: $90,000 - $120,000