Director Product Marketing, Creative Studio

Meet the Team

We are establishing a new creative organization within Product Marketing, and this role will be instrumental in shaping the processes and foundation for success. This high-visibility position offers an exciting opportunity to help define how we tell our portfolio story while making a meaningful impact within the Strategy, Growth, and Product Marketing group-and across Cisco.

Your Impact

As a key creative leader, you will drive the development and execution of creative strategy and messaging across Cisco's Data Center, Internet & Cloud Infrastructure portfolio. You'll own the evolution of our portfolio narrative, ensuring alignment with Cisco's corporate messaging pillars while crafting distinct and compelling stories for our solutions. This role requires a combination of creative vision, strategic thinking, and deep experience in B2B technology marketing.

• Develop and maintain the portfolio messaging framework to ensure alignment with Cisco's corporate narrative while creating differentiated solution stories.
• Establish and optimize foundational processes for creative operations.
• Collaborate closely with partners across Product Marketing, Product Management, Central Marketing, Revenue Marketing, and Sales Enablement to deliver impactful, integrated messaging.
• Drive strategic narrative development that supports Cisco's messaging pillars, clarifies portfolio positioning, and resonates with both technical and business audiences.
• Lead creative initiatives for product launches, ensuring cohesive storytelling, timely asset delivery, and strong go-to-market impact.
• Balance long-term strategic initiatives with rapid-turn creative needs through effective prioritization and execution.

Minimum Qualifications

• Bachelor's degree and 10 years of product marketing experience, or Master's degree and 5 years of experience.
• 7+ years of experience driving creative strategy in B2B technology marketing, preferably in large, matrixed organizations.
• Proven track record developing messaging frameworks and narrative architecture.

Preferred Qualifications

• Understanding of enterprise infrastructure, cloud, and data center solutions.
• Experience driving creative strategy within enterprise technology companies.
• Success in aligning product narratives with corporate messaging.
• Expertise in creative operations and multi-functional collaboration.
• Strong ability to build scalable, repeatable processes in dynamic environments.

Pay Range: 223100 USD - 314200 USD

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