Marketing Specialist - Hybrid in Eden Prairie, MN

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

The Marketing Specialist will join the Optum Senior Community Care marketing team and support the marketing efforts for two UnitedHealthcare health plans dedicated to supporting the needs of older adults living in nursing homes and senior living facilities. This position in involved in both B2B and B2C marketing strategies to grow awareness for our plans and drive member acquisition.

The ideal candidate is a self-starter with experience working in direct marketing and reporting. You will work in close collaboration with multiple partners, including marketing, creative, analytics and product. Must be a well-organized, highly motivated, self-starter with a passion for communicating and driving results. The ideal candidate should thrive on proactively seeking new insights, finding creative solutions and measuring results.

Primary Responsibilities:

• Manage the tracking and reporting of direct-to-consumer and B2B marketing efforts and make recommendations based on insights
• Support campaign execution, including management of technical requirements and asset development
• Build collaborative partnerships with cross-functional business partners and vendors. Communicate proactively to manage expectations, project timelines, and logistics

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 1+ years of Marketing experience
• Proficiency with Microsoft Excel
• Understanding of campaign analytics and reporting; prior work analyzing campaign performance
• Project management and communication skills to influence and work collaboratively with cross-functional partners
• Proven excellent organizational skills with a good sense of prioritization

Preferred Qualification:

• Health care industry experience
• Experience working with paid media and executing digital and direct mail marketing campaigns
• Experience working with internal creative teams and/or agency partners
• Experience within a matrix organization
• Experience with a project management tool, such as WorkFront
• Proficiency with Microsoft Office, particularly Outlook, Excel, Word, PowerPoint

The hourly range for this role is $28.61 to $56.06 per hour based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.