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Principal Marketing Program Manager

Adobe Inc.
United States, California, San Francisco
May 09, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity We are looking for a Principal Marketing Program Manager to join Marketing Program Management Team at Adobe! This position plays a crucial role in the Global Marketing Organization, responsible for efficiently planning, implementing, and optimizing marketing programs, campaigns, and releases. This role requires a combination of creative thinking, analytical skills, and project management expertise. As a Principal Marketing Program Manager, you will act as a strategic leader in driving large-scale marketing initiatives, defining standard processes, and collaborating with senior team members to achieve company objectives. You will shape the marketing program management function and influence business strategies. What You'll Do Develop and implement creative marketing strategies that align with Adobe's business objectives. Collaborate with cross-functional teams to determine marketing goals and flawlessly implement campaigns. Analyze market trends and competitor activities to identify opportunities for growth and competitive advantage. Build compelling content for various marketing channels, including digital, social media, and email campaigns. Monitor and report on the performance and efficiency of marketing initiatives, making data-driven decisions to optimize performance. Manage relationships with external vendors and partners to ensure the successful execution of marketing programs. Stay updated on the latest marketing trends and technologies to bring fresh ideas to the team. Support the planning and coordination of Adobe's participation in industry events and conferences. What You Need to Succeed Bachelor's degree in Marketing, Business, or a related field. 8+ years of experience in marketing, with a proven track record of delivering successful campaigns. Outstanding project management skills, with the ability to manage multiple initiatives simultaneously. Proven ability to work collaboratively in a team environment while also operating autonomously. Strong analytical skills, with experience using marketing analytics tools and platforms. Excellent communication skills, both written and verbal, with the ability to articulate ideas clearly and effectively. Creative problem solver with a passion for innovation and finding solutions. Desired Traits Ambitious - A self-starter who is driven by achieving outstanding results. Collaborative - Thrives in a team setting and values diverse perspectives. Diligent - Ensures accuracy and precision in all aspects of work. Adaptable - Able to adjust to changing priorities and prioritize multiple tasks with ease. Strategic - Capable of seeing the big picture and planning accordingly. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $131,600 -- $250,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.