Growth Mobility Senior Strategic Revenue Marketing Manager

About the Team / Role

Are you a strategic revenue marketing architect with a passion for driving exponential growth in B2B markets? We're seeking a Senior Strategic Revenue Marketing Manager to spearhead the demand generation and growth marketing strategy for WEX's Growth Mobility and Payzer business. This role demands a visionary approach, where you'll not only execute high-impact campaigns but also define the strategic direction for customer-centric revenue growth. You will be the architect of compelling customer testimonial-driven campaigns, identifying and recruiting key customer advocates, and translating their success into powerful market narratives. You will own the full-funnel pipeline strategy, driving significant year-over-year growth, and ensuring seamless alignment between marketing and sales.

How you'll make an impact

• Strategic Revenue Ownership: Architect and own the end-to-end revenue marketing strategy, driving significant pipeline growth and revenue generation.

• Impactful Customer Advocacy: Define and lead the strategy for customer testimonial campaigns, transforming customer success into powerful market drivers.

• Data-Driven Innovation: Leverage advanced analytics to optimize marketing performance and drive continuous improvement in customer journeys.

• Cross-Functional Leadership: Serve as a strategic partner to sales and product teams, influencing revenue strategies and driving alignment.

• Strategic Demand Generation & Growth Planning: Develop and implement comprehensive demand generation and growth marketing strategies, driving measurable improvements in pipeline and revenue.

• Customer Storytelling & Advocacy Leadership: Define and execute a strategic customer storytelling program, identifying, recruiting, interviewing, and producing high-impact customer testimonials.

• Full-Funnel Pipeline Ownership & Optimization: Own and manage the marketing pipeline, driving year-over-year growth through strategic campaign development and execution.

• Strategic Sales Enablement & Alignment: Develop and deliver strategic sales enablement resources, ensuring seamless alignment between marketing and sales efforts.

• Advanced Marketing Analytics & Reporting: Develop and leverage advanced analytics frameworks to measure campaign performance, analyze results, and drive data-driven optimization.

• Customer Journey Optimization: Drive continuous optimization of marketing and customer journeys based on performance metrics and strategic customer insights.

• Product/Service Disruption Communications: Develop and execute strategic communication plans during service disruptions, ensuring clear and timely updates to customers.

• Strategic Event Planning & Execution: Lead the strategic planning and execution of sales and marketing events, maximizing ROI and driving lead generation.

• Asset Creation oversight: Define the strategic need and oversee the creation of key marketing assets.

Experience You'll Bring

• Bachelor's degree in Business, Marketing, or a related field

• 8+ years of progressive B2B marketing experience with a strong focus on demand generation and revenue growth.

• Proven expertise in developing and executing complex, high-impact marketing campaigns.

• Deep understanding of demand generation, lead nurturing, and pipeline management strategies.

• Advanced proficiency in marketing automation tools and CRM systems.

• Exceptional analytical, communication, and interpersonal skills.

• Proven ability to work independently and drive strategic initiatives.

• Demonstrated success in identifying, recruiting, and producing high-impact customer testimonials.

• Strategic thinking and the ability to translate data into actionable revenue growth strategies.

• Ability to influence and collaborate with executive level stakeholders.