Channel Marketing Manager - Hybrid

IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, Enatel, and IVRY Technologies.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family-run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry's most innovative and trusted tools.

The Channel Marketing Manager works with the Marketing and Sales organization to drive awareness, implement pricing strategies, and enhance the effectiveness of our new product launches to drive organizational growth. The Channel Marketing Manager is uniquely positioned and works cross-functionally to increase our understanding of our partner community and programs and to have a direct hand in delivering key initiatives and identifying longer term strategic opportunities. Ongoing engagement in the new product development process will drive early awareness with sales leaders to meet product launch and growth initiatives.

Responsibilities include (but are not limited to):

Implement strategy for specific accounts by working directly with the sales organization to manage product line reviews, packaging updates, product transitions and new product launches.
• Work cross-functionally with Marketing, Sales, Product, Engineering, and other business leaders to identify opportunities to attract prospective customers and retain existing ones.
• Organize and help develop go-to-market strategies for product executions and promotions by understanding the relevant user and distributor needs for specific channels of distribution.
• Provide channel and key account sales forecasting support for new and promotional product introductions.
• Work with Marketing and Sales leadership to effectively prioritize and shepherd new initiatives and projects from inception to competition.
• Work closely with the brand and product marketing teams to ensure consistent brand messaging and product positioning across all channel marketing efforts.
• Collaborate with product marketing, sales, and technical teams to create compelling enablement content, including sales collateral, training materials, and product documentation to support the execution of product launches across various product lines and marketing channels.
• Ensure that content is tailored to the needs of different partner types and addresses specific pain points.
• Work closely with the sales team to understand their engagement needs and challenges with partners.
• Develop tools and resources that empower the sales team to communicate our value proposition to partners effectively.
• Work with Strategic Pricing Manager to develop and maintain product pricing structure.
• Continually improve knowledge of size and share of markets into which product portfolio can be sold.
• Analyze data and feedback to refine and improve channel strategies.
• Support IDEAL at industry events and meetings including trade shows, line reviews, customer meetings.

Requirements:

• Bachelor's degree in a related field.
• 5-7 years channel management experience with multiple product lines for PRO and DIY consumers
• Big box retail channel management experience (The Home Depot, Lowe's, or Menards) is a must have.
• Experience in related Electrical or STAFDA Distribution channels is a plus.
• Previous experience developing short- and long-range marketing plans for both business and product.
• Demonstrated ability to develop winning Go-To-Market strategies.
• Proven ability to develop and manage pricing strategies across channels.
• Collaboration skills to effectively drive cross-functional team results.
• Some travel to customer sites or trade show events will be required.

The expected annual salary for this position is between $94,843.00 and $127,803.00 and will be eligible for incentive pay. This range represents a good faith estimate for the position and actual compensation will be based on numerous factors including knowledge, location, skills, training and experience.

IDEAL employees enjoy a wide range of valuable benefits including:

• Medical, Dental & Vision Insurance
• Education Reimbursement
• Wellness Programs
• 401k with Company Match
• Cash Balance Pension Plan

IDEAL values rest, personal time and community involvement facilitating these through several paid time off programs including:

• Vacation
• Personal Days
• Volunteer Time
• Holidays
• Parental Leave

IDEAL INDUSTRIES, INC. is proud to be one of Newsweek's Global Top 100 Most Loved Workplaces and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. We know when you honor relationships, success for all will follow. To learn more about us, visit www.idealindustries.com

Please review IDEAL Industries' Privacy Notices here: https://idealindustries.com/content/dam/corporate/legal/IDEAL-Applicant-and-Candidate-Privacy+CA-Notice-2023.pdf. By continuing, you acknowledge reviewing and understanding these notices.